• Emily Otto - Corporate Rebelle

I'm a Reluctant Business Coach

I graduated with my Master's degree in Cultural Psychology from the University of Chicago at the height of the recession. 2007.

I had such high hopes, dreams and ambitions.

They were smashed as I applied to job after job in Western Mass...over and under qualified for everything.

I figured Human Resources (HR) was at least close to saving the world - I would work with humans and help them - woohoo! So I thought. But, HR becomes the bad cop of the organization and I hated it from the moment I started.

Got married, moved back home to Michigan, moved through a variety of HR and Recruiting jobs, bought a house, became a certified yoga teacher, got divorced, went to Burning Man, got in a long term relationship with an amazing woman, did a Sacred Sexuality Shamanic Apprenticeship program, broke up, sold house, apprenticed in Thai and Shiatsu bodywork, learned Acudetox, bought a new house in a new town, studied Astrology with a teacher in Guatemala, got together with my husband and accidentally had Cedar.

Long story, short ;)

None of these healing arts were THE thing. I taught Intro to Sacred Intimacy to groups of 100+. I taught shamanic journeying. I did acudetox. I had a successful Thai and Shiatsu bodywork practice. wasn't THE thing and I knew it.

I did it on the side while I worked my 9-5 job, paid down my $60,000 in student loan debt, and studied.

I was pregnant with Cedar and knew that this was my moment to jump from my 9-5 and into doing work I love.

Cedar was born with a double outlet right atrium and an AVSD, a hole between the sides of his heart. He's one of the rarest heart cases ever and doctors looked at his echocardiogram from all over the world. Being rare and interesting in medical things is not fun. Do not recommend.

At one month old he had his first open heart surgery. And another at four months old. And a pacemaker, that he'll have for life, at six months old.

He is stable and healthy and we have check ups every 6 months at the fabulous Mott Children's Hospital.

Meanwhile, I was having a coming to Jesus moment in my life.

I had a tumor removed between his open heart surgeries.

And I realized, I couldn't spend one more damn minute doing things I didn't love.

I mentored with an authentic marketing coach (Tad Hargrave) and figured out wtf I had that could help others and make some kind of income for my family.

I started helping people with what I did - figured out how to take off the golden handcuffs of corporate after 15 years - and finally do work that mattered to me.

My first niche, and my first full year in business, was helping people quit their 9-5 job and do work they loved.

I started with $25 phone calls and free webinars in front of other people's audiences.

From there, I did one on one customized coaching, until I had a program situated. Guided worksheets. Topics. Training. Coaching. Playlists of resources. I cobbled together a completely badass program.

Make a Plan became a 30 day program I ran one on one with dozens of people, and then a 9 week course.

It's now an evergreen course because my niche pivoted...I realized what I really care about is helping people start SERVICE based businesses. I want to help people who want to help others. That matters to be most.

I realized I was really good at explaining business structures, marketing, sales, strategy and the actions to take to finally get TRACTION in your business.

I started helping my clients with this.

And then I took a business school with Jenny Shih, pleasure based business school with Julia Wells, Sales training with Emily Utter, Niching training with Tad Hargrave and Rebecca Tracey, and learned authentic marketing and business from Mark Silver, George Kao and Alex Baisley. Google my teachers, take their programs, they are AMAZING at what they do.

I fell in love with learning how to do online healing business and help other healers figure it out so they can help more people and make more money.

The framework is's the secret strategy,

  1. Create something beautiful that works for YOU first, is unique AF and really helps someone with a problem they have.

  2. Build relationships and nurture them too.

  3. Sell and serve and deliver your service well.

That's it.

Now, what I help my people with, is all the stuff that comes up as you try to do this with pleasure, joy and play.

WTF is your niche anyway?

What do you want to do with people?

How do you sell?

What's YOUR unique strategy for building relationships online?

What do you charge, and why?

I didn't become a business coach because I wanted to...I am one because I was called into it.

I had to. It is my vocation.

I tried calling myself a Business Mentor or Intuitive Business Guide but my clients all call me their coach.

I am blessed to have supported 60 people this year, 60 paying clients, and 30 paying clients the year before that. That's in addition to a Facebook group of 600+ people and who knows how many folks following my social media accounts.

Don't take my word for it - hear from my clients who are crafting unique healing businesses online.

I am here to help healers nail their marketing and sales so they can help more people and make more money.

If you're considering CEO Enchantress, say yes to yourself already. Grab the best payment plan for you. Doors close on Tuesday and will not re-open until next year.

Let's go, you, and me...the reluctant business coach :)



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